Welcome to Pro SEO Techniques; the destination for SEO learners. If you are a beginner and want some basic knowledge about Search engine optimization and its techniques, then you are at the right place. These SEO basics for Beginners: A Complete Guide for SEO Beginners; provide you the basic SEO factors, steps, and tips to improve your SEO knowledge and help in the ranking of your websites. these are the simple and easy steps you can follow. For those who want some advanced techniques of SEO, please keep in touch with us and check out our more blogs.
Simply create a website and index on search engines is not that simple to get traffic and quality visitors. you know this is a platform where millions of websites are already on the competitive level, and if you want to run your business or blog online then you must require to do SEO for your website.
What is Search Engine Optimization?
SEO (Search Engine Optimization) is the process of improving the quality of a webpage or website, in order to improve ranking on the SERP (Search Engine Results Page) and eventually increase the amount of traffic to your website from search engines. SEO helps in increasing organic traffic rather than any paid traffic from ads.
What are the SEO techniques?
Mainly there are three techniques popularly named in SEO;
1. White Hat – Optimization techniques that perform under the guidelines of major search engines to comply with search engine algorithms, such as; Google, Bing, Yahoo, etc. Examples of White Hat SEO include quality and unique content, engaging content, user-friendly interface, fast and responsive websites.
2. Black Hat – This is the opposite of White Hat SEO. Any tactic that is not following the proper guidelines of search engines, and only aims to improve ranking but harmful to consumers, is called black hat SEO. Examples are; Buying links, cloaking, using duplicate content, etc.
3. Gray Hat – This is a mixed practice of white hat and black hat SEO. It is effective but not recommended by search engine guidelines. In this case, your site may or may not be banned from search engines. Examples are; Keyword stuffing, rewriting duplicate content, etc.
What are the types of SEO?
There are mainly two types of SEO which are popularly known as
On-page and off-page Optimization.
The practice of optimizing your own website to improve the quality of your website. In other words, the optimization techniques applied to your main website is called on-page SEO. This includes both the content as well as the HTML source code of a page that can be customized.
On Page SEO basics for Beginners/ On-page Factors/ On-Page SEO Techniques
Read carefully these top basic on-page SEO techniques to make an SEO friendly website,
URL – Uniform Resource Locator in short URL should be short, keyword must be included in URL. spaces should be replaced by hyphens(-).
Image Alt Tag – Each image on the website must have an image name(or keywords) so that crawler will understand the meaning of the image.
Headings – Headings are the HTML tags from H1 to H6. Each page (web page) of the website must have only one H1 heading tag, so that crawler will understand the topic of the page. Subheadings can have tags from H2 to H6.
Meta Tags – Meta tags are the summary of individual webpages on SERP. Each web page must have unique meta tags.
Meta tags contain
i) Meta Title – 55 to 60 characters.
ii) Meta Description – 150 to 160 characters
Keywords – Also called Tags must be included in meta title and meta description. Meta tags are uploaded in source code, and they will be visible on SERPs (search engine results pages).
Content – The content of the topic should be quality, unique, relevant, & engaging.
Internal & External Links – Internal link helps to increase traffic, to engage users on site, and also helps to rank the website. Where the external links build the trust factor.
Footer – The website structure should be completed with legal information and it could be added to the footer.
Sitemap – The sitemap is the hierarchical representation (URL’s path) of a website. It helps the crawler to crawl all the web pages when visiting a website.
SSL (Secure Socket Layer) – After a new update from Google; the SSL certificate has now become a mandatory ranking factor for search engines.
Also called off-site SEO refers to actions taken outside your website to improve the value (such as domain authority) and appearance of the website and overall ranking on the SERP. In simple words, The techniques of promoting and creating backlinks of the website.
Off-Page SEO Techniques/ Link Building Techniques/ Off-site Activities
Classified Ads Posting
PDF and PPT Submission
Image/ Infographics Submission
External Blog Submission
Guest Blog Submission
Search Engine Submission
What is a Backlink?
Backlinks are the offsite links through which visitors come to our main site. There are two types of backlinks; Dofollow and Nofollow Backlinks. Dofollow backlinks pass the Link Juice (like domain authority, page authority), where Nofollow backlinks are just links that don’t pass the link juice of the website. But both are helping in increasing backlink scores. The domain authority (DA) is a ranking score developed by MOZ that shows the quality of the websites.